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How March Becomes Madness

by K. Aleisha Fetters
Last Updated : March 19th, 2016

Why are you so crazy about Cinderella? Sports fandom psychologist Daniel Wann, Ph.D., of Murray State  University, and Susan Krauss Whitbourne, Ph.D., a professor of brain sciences at UMass Amherst, explain your brain on brackets. 

Men's Health - April 2015 - How March Becomes Madness-thumbnail


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