A focused set of Exos app case studies highlighting end-to-end content design: product narrative, UX writing, cross-functional launch work, and measurable or early outcomes. Each case study page covers the opportunity or problem, decisions that mattered, what shipped, and how the work scaled across product + service.
Hybrid Coaching Launch: 6-Week Personalized Plans
Launched Exos’ first fully hybrid coaching experience: a coach- and registered-dietitian-supported 6-week progressive plan with assessments, 100+ templates, weekly narratives, and automation to scale personalization and measurable progress for members and new business opportunities. SEE THE CASE STUDY >
Training Plans MVP: Preventing a Risky Rollout
Prevented a poor MVP rollout by validating a key content gap and shipping an MVP copy system that reduced confusion and safety risk. That work led to standout member feedback. SEE THE CASE STUDY>
Post-Onboarding Recommendations: A Clear First Week
Turned onboarding answers into a personalized “getting started” experience on the home screen, reducing churn and boosting early app activation and engagement. SEE THE CASE STUDY>
Onboarding Refresh: Brand Voice, Value Exchange, Hybrid Setup
Rebuilt the Exos app onboarding to match a changed product experience and clarify “give to get.” Improved input quality and reduced early friction before a first session. SEE THE CASE STUDY>