Starting January 2018, more than 200 WestinWORKOUT® Fitness Studios around the globe will offer expanded solutions for guests looking to maintain their fitness routine while on the road.
Westin and TRX have designed new custom workouts — available at guests’ fingertips via the TRX app — to help address common travel issues, including jetlag, stress and muscle stiffness. Each workout leverages essential movement patterns — push, pull, gait, rotate, hinge, lunge and squat — to effectively build total-body strength, endurance and speed.
Guests will be able to follow one of these created workouts or design their own by choosing from hundreds of functional exercises available in the TRX app. And thanks to a selection of new strength, cardio, stretching and core equipment like foam rollers, kettlebells, medicine balls, and TRX Suspension Trainers™, no exercise is off-limits. The TRX app also offers in-ear audio coaching that offers training tips in real-time based off the user’s biometric data, as well as free instructional videos led by TRX instructors.
In addition, Westin Run Concierges will be able to enhance group runs with a custom pre-run workout that leverages TRX Suspension Trainers™ and functional training equipment.
“Our loyal community of followers voiced their desire to train all the time — even when their daily routine is in flux,” says TRX CEO & founder Randy Hetrick. “Our partnership with the Westin brand makes that dream a reality, allowing guests to get the workout they love while traveling.”
This new partnership between Westin and TRX is just the latest addition to the hotel brand’s current menu of wellness offerings. Westin boasts an ongoing Gear Lending program, which provides New Balance shoes and clothing for active-minded guests to use during their stay, Peloton commercial-grade bikes in select guest rooms, as well as SuperFoodsRx™ dining choices.
“We are delighted to partner with TRX and believe that making their simple, yet versatile equipment available for our guests and offering effective workouts designed specifically for travelers is a powerful proposition,” says Brian Povinelli, SVP and Global Brand Leader, Westin Hotels & Resorts.
For more information about the partnership between Westin and TRX®, please visit: www.westin.com/TRX.