Mindset

Stop “Pinking and Shrinking” Women’s Fitness

The message is clear: There’s a standard, male or men’s version of fitness, and it doesn’t apply to you because you’re a female or woman. But the standard shouldn’t be contingent on sex or gender, and by pinking and shrinking it to make it female- or women-friendly, we hold back out trainees from their full mental and physical potential.

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